The year was 1948 when Piero Martelli, on the eve of an economic boom, invented the first Proraso shaving products. A products whose freshness embodied the spirit of a new found era in Italy. Today, as it did then, Proraso meets the needs of its consumers, giving all Italians a perfectly close and refreshing shave.
Allum blocks are created using potassium allum, one of the purest mineral salts available. With natural antibacterial properties curtesy of a microscopic film of crystal formed on wet skin, Allum inhibits the production of bacteria old school style.
Rub onto your wet face post shave, allow to dry and enjoy Allum post shave care.
Proraso products have been used by professional barbers in Italy, for over sixty years.
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Inventory Last Updated: Dec 14, 2024